Music 4 Peace

Music for Peace Initiative - Music 4 Peace Tour

SUNDANCE: Gandhi’s Legacy, Russell Simmons, John Legend, Music 4 Peace

NON-PROFITS CONVERGE AT SUNDANCE TO CREATE MUSIC 4 PEACE INITIATIVE

Gandhi’s Legacy Thrives Under Grandson’s Leadership

John Legend at Music 4 Peace Initiative, Gibson Lounge

By Chase Masterson

PARK CITY, UT. (Hollywood Today)1/26/2010

Sundance is the hottest gathering of the year for celebrities, producers, directors, artists and sponsors to celebrate the art of filmmaking, but major focus on Main Street this week is being given to global causes, and Hollywood’s elite are stepping up to the plate to support those initiatives.

The Music4Peace Initiative, a touring music festival in partnership with the SwaggMedia Gift Lounge in Park City this week, was begun in 2006 with the support of Dr. Arun Gandhi. Russell Simmons,America FerreraRyan Gosling and John Legend are some of the celebs who have attended the SwaggMedia Gift Lounge.

The Music 4 Peace Initiative campaign launch today featured Def Jam founder Russell Simmons, legendary civil rights leader Dr. Benjamin Chavis, JR., Woodstock founder Artie Kornfeld, Goodwill ambassador to the United States Baroness Kimberly Moore and a video message from the Dalai Lama.

Dr. Arun Gandhi was having health issues, which prevented his attendance, but he appeared on a live feed at the event. “More than half the world is living in poverty & ignorance I think it’s about time that those of us who are living in better economic conditions do something to help these people,” said Gandhi, noting the lack of education which leads to global poverty. “I want to break that cycle of poverty, and to help those people become constructive citizens of the world.”

“Every day, 15,000 people die from lack of clean water, but they’re not newsworthy,” stated Simmons, who runs five charities. “There is so much more that all of us can do. People are not always concerned about other people’s suffering. The fact is that a good conscious person makes an effort, and that is contagious.”

“Grow hope and tolerance for future generations, as our violent history is teaching us to be the change,” enthused Huber. “I see the realization of this historical event as an essential need. It’s now more important than ever to unite for peace.”

“Peace is not the absence of violence, but the presence of justice,” added Benjamin Chavis, Jr., Co-Chair of Hip-Hop Summit Action Network.

Also speaking at the event were Utah Haiti Relief’s Hollie and Jeremy Wardle, who rescued 26 children from the Haiti earthquake in helicopters through the U.N., assisting in U.S. adoptions for each of them. The Wardles have adopted three Haitian children, including seven year-old Gabrielle this week.

Simmons announced the alignment of HSAN with the World Cup’s Legacy Series, which will be held in South Africa this upcoming June, as well as the premiere of Dr. Ben Chavis’ epic civil rights drama,Blood Gone My Way.

With the support of Dr. Gandhi, the Music4Peace Initiative began in 2006 with events in San Francisco, New York and London, to spread Gandhi’s message of non-violence and multicultural understanding. “Music is one of the most important tool in non-violence education,” said Gandhi Tour founder Tobias Huber.

Huber’s band, 1001 Ways, has toured with music icons such as Gypsy Kings, Tony Scott, Buddy Miles and Calvin Owens. Their last album,Gandhi, is a music production that includes rare recordings of the influential leaders own voice.

John Forte (Fugees) and Tobias Huber (1001 Ways) at Music 4 Peace Initiative at Gibson Lounge

The collaborating charities for the Music 4 Peace Initiative include Hip Hop Summit/Action Network (HSAN), Tribes of the Worlds, Music4Peace Foundation and The Gandhi Tour. Music and humanitarian charities across the globe will be recipients of the money raised through their efforts.

The event was produced by SwaggMedia, the technology division of SMI, a technology driven media company which was founded to create a new global communications infrastructure for the delivery of the worlds information and communication services (i.e. voice, audio, video, data, streaming media.) SMI has built proprietary technology that will be one-stop destination for news, commerce, social networking, original content and live streaming video.

First stop on the tour is South Africa in June 2010. For more information, see www.Music4PeaceTour.com.

www.hollywoodtoday.net

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